Reddit can be a powerful sourcing engine for podcast guests and topic ideas. Use targeted subreddits, clear outreach, and value-driven pitches to connect with relevant experts and engaged communities.
Find relevant subreddits and topics
- Search for niche subreddits in your podcast’s domain (e.g., technology, health, business, creative writing).
- Look for “Ask Me Anything” (AMA) threads to identify active experts.
- Explore threads that discuss trends, challenges, and opinions in your niche.
- Check related subreddits recommended by Reddit’s sidebar or end-of-post suggestions.
Use search wisely
- Use specific keywords: “interview,” “guest,” “podcast,” “speaking,” combined with your topic.
- Filter by time to find recent, relevant posts.
- Save searches and set alerts for new discussions.
Build a standout guest list
- Identify SMEs who regularly share insights, not just broad influencers.
- Look for commenters with thoughtful replies and demonstrated expertise.
- Prioritize diverse perspectives to enrich your show.
Evaluate potential guests
- Check their post history for credibility and alignment with your audience.
- Read comments on their posts to gauge communication style.
- Note availability signals, such as frequent participation or announced speaking engagements.
Craft compelling outreach messages
- Be concise: state who you are, your audience, and why they’re a fit.
- Offer a clear value proposition: topic fit, audience size, and promotion plan.
- Propose flexible formats: interview, roundtable, Q&A, or topic deep-dive.
- Provide social proof: your show’s reach, previous guests, or notable appearances.
- Ask a specific question or topic, not a generic invitation.
Outreach templates (adjust as needed)
- Short pitch: “Hi [Name], I host [Show], a podcast for [audience]. I’d love to discuss [topic]. Your work on [specific work] makes you a great fit. Are you open to a 30-minute interview?”
- Topic-driven: “I’m planning an episode on [topic]. Could we discuss [subtopic] and share practical tips for listeners?”
- Flexible format: “We can do a quick 20-minute interview or a longer session if you have time.”
Engage respectfully and responsibly
- Comment constructively on relevant posts before direct outreach.
- Respect subreddit rules about self-promotion and outreach.
- Acknowledge if the guest is not available; keep lines open for future collaboration.
Organize and track your outreach
- Maintain a simple CRM or spreadsheet: guest name, link, topic, message status, follow-up date.
- Tag guests by expertise, audience fit, and potential episode ideas.
- Set reminders for follow-ups and confirmed bookings.
Pitfalls to avoid
- Spamming with generic messages.
- Neglecting to tailor outreach to each guest’s work.
- Overlooking non-native speakers or diverse perspectives.
Quick reference checklist
- Identify 5–10 relevant subreddits.
- Compile a guest shortlists with 20–30 potential guests.
- Draft 3 personalized outreach templates.
- Track responses and follow-ups in a simple database.
- Prepare 2–3 flexible episode formats and topics.
Frequently Asked Questions
What keywords work best for finding podcast guests on Reddit?
Use topic keywords plus guest or interview terms like podcast, guest, interview, AMA, speaking.
Which Reddit subreddits are good for finding podcast topics?
Subreddits related to your niche, industry-specific communities, AMA threads, and professional discussion forums within Reddit.
How should I approach a potential guest on Reddit?
Craft a concise, personalized message that states who you are, why they fit, the value to their audience, and a flexible format.
What should I include in an outreach message to guests?
Your show’s audience, engagement stats, topic idea, format options, and a clear ask for availability.
How can I verify a guest’s relevance and credibility on Reddit?
Review their post history, comments, expertise signals, and any linked works or projects mentioned in their Reddit activity.
What formats work well for podcast episodes with guests from Reddit?
Interviews, Q&A, topic deep-dives, or roundtables, with a short teaser or pre-recorded intro.
How can I organize outreach to avoid missing follow-ups?
Use a simple CRM or spreadsheet with status, dates, and next action; set reminders for responses.
What pitfalls should be avoided when sourcing guests on Reddit?
Avoid generic mass messages, ignoring subreddit rules, and pressuring guests for quick commitments.