How do I track the assisted conversions from Reddit?

If you want to measure assisted conversions from Reddit, tag your Reddit links with UTM parameters, push them into Google Analytics (GA4) or your analytics platform, and read the attribution reports to see how Reddit assists other channels in conversions.

How to track Reddit-assisted conversions

1) Tag every Reddit link with UTM parameters

Create consistent tags:
utm_source=reddit
utm_medium=social
utm_campaign=your-campaign-name (optional but recommended)
utm_content=optional (useful to distinguish exact Reddit posts)
Apply tags to every link you share from Reddit to your site.
Verify that the parameters stay intact after the click.

2) Use a reliable analytics setup

Google Analytics 4 (GA4) is the current standard.
Ensure you have:
A GA4 property linked to your site.
Basic site events configured (page_view, scroll, etc.).
Conversions defined for key actions (signups, purchases, etc.).
Consider enabling Enhanced Measurement for automatic event capture.

3) View attribution in GA4

Open the Attribution reports to see how Reddit contributes to conversions.
Compare models:
Last non-direct click (gives Reddit credit if it was the last channel before direct traffic).
First user interaction (credits Reddit for the first touch).
Position-based (assigns credit to both first and last interactions).
Data-driven (depends on your data).
Look for Reddit in the Channels or Source/Medium dimensions with utm_source=reddit.

4) Analyze assisted conversions

In GA4, use the Path Analysis or Conversion paths reports to see touchpoints before conversion.
Filter to utm_source=reddit to measure assisted conversions.
Compare Reddit’s assist rate against other social channels to gauge impact.
Export data to BigQuery for custom path analyses if needed.

5) Create actionable dashboards

Build a GA4 dashboard with:
Conversions by source/medium, including Reddit.
Assisted conversions by channel.
Top Reddit posts driving assisted conversions (via utm_content or campaign naming).
Set thresholds for what counts as a meaningful assist (e.g., Reddit-assisted conversions > X%).

6) Best practices to improve Reddit tracking

Use unique campaign names per Reddit post or subreddit to isolate impact.
Avoid changing UTM parameters mid-campaign; keep naming consistent.
If you use multiple domains, ensure cross-domain tracking is configured.
Test with controlled clicks to confirm correct attribution.

Practical pitfalls and tips

Pitfall: UTM parameters get dropped or stripped
Tip: Use canonical URLs with UTM parameters and test by clicking from Reddit to your site.
Pitfall: Multiple redirects can dilute attribution
Tip: Minimize redirects from the Reddit link to the final destination.
Pitfall: Reddit shorteners or cloaking
Tip: Prefer direct URLs with UTM parameters over shortening that may strip params.

Quick reference checklist

[ ] Define consistent UTM tags for Reddit links (source, medium, campaign).
[ ] Tag all Reddit shares before posting.
[ ] Verify that UTMs appear in GA4 reports.
[ ] Enable conversions and attribution reports in GA4.
[ ] Use Path Analysis to identify Reddit’s role in conversions.
[ ] Build a dashboard tracking Reddit-assisted conversions.
[ ] Test links from Reddit to ensure no parameter loss.
[ ] Review and adjust campaigns based on Reddit’s assist performance.

Frequently Asked Questions