Reddit ads CTR is best tracked directly in Ads Manager, using the built-in CTR metric (clicks divided by impressions). You can also verify with external analytics by tagging links and comparing click data to your site analytics. Use CTR alongside conversions to gauge ad relevance and landing-page quality.
Quick guide to track CTR in Reddit Ads Manager
Locate CTR and related metrics
- Open Ads Manager
- Navigate to your campaign or ad set
- View the CTR column (Clicks / Impressions)
Understand the numbers
- CTR = Clicks ÷ Impressions × 100%
- Impressions: how many times your ad was seen
- Clicks: how many times users clicked your ad
Use additional metrics for context
- Impressions vs click-through rate by placement
- CTR by objective (awareness, engagement, conversions)
- CTR by creative variant (A/B test results)
Track CTR with external analytics (optional)
- Tag destination URLs with UTM parameters
- In analytics, compare visits labeled with the UTM source/medium to Reddit campaigns
- Cross-check with Ads Manager CTR to identify discrepancies
Attribution and timing considerations
- CTR is immediate; conversions may have a longer attribution window
- Account for view-through vs click-through attribution if available
- Seasonal or event-driven spikes can affect CTR trends
Practical optimization steps
- Test headlines and call-to-action variations
- Match ad copy to the subreddit audience
- Refine targeting to reduce irrelevant impressions
- Use strong, relevant imagery
- Limit ads to high-quality placements
Common pitfalls to avoid
- Relying on CTR alone; prioritize conversions and ROAS
- Ignoring ad fatigue; rotate creatives regularly
- Not aligning landing pages with ad promises
- Overlooking landing-page load times
Quick verification checklist
- CTR metric visible in Ads Manager
- Manual calculation matches manager data
- UTM parameters correctly implemented
- Consistent time windows when comparing metrics
Frequently Asked Questions
What does CTR mean in Reddit ads?
CTR means clicks divided by impressions, expressed as a percentage.
Where can I find CTR in Reddit Ads Manager?
CTR is shown in the Ads Manager alongside other metrics for each campaign, ad set, or ad.
How do I calculate CTR manually?
CTR = (Clicks / Impressions) * 100%.
How can I improve CTR for Reddit ads?
A/B test headlines and images, align copy with subreddit audience, refine targeting, and improve ad relevance.
How should I compare CTR across campaigns?
Compare CTR within the same objective and time period, and assess against conversions and ROAS for full context.
Do I need the Reddit Pixel to track CTR?
CTR can be tracked in Ads Manager alone; the Reddit Pixel helps track post-click conversions and attribution.
What attribution considerations affect CTR data?
CTR is counts of clicks within a window; attribution windows affect how later conversions are linked to the click.
What are common CTR tracking pitfalls?
Focusing only on CTR, ignoring conversions, not testing variants, and not validating data with external analytics.