How do I track the cost per view for Reddit video ads?

You track cost per view for Reddit video ads by dividing the total amount spent on video ads by the total number of video views those ads received, using Reddit Ads Manager reports. Break the metric down by campaign, ad, and placement to identify optimization opportunities and trends over time.

What CPV means for Reddit video ads

CPV = total spend on video ads / total video views
Use CPV to compare different creatives, targeting, and placements
Track CPV over time to spot spikes or improvements

Set up Reddit Ads reporting

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Open Reddit Ads Manager and select the desired date range

Include metrics: Spend, Video Views, Impressions, and Video Ad Name

Segment data by Campaign, Ad, and Creative if available

Export the report to a spreadsheet for calculations

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Step-by-step to track CPV

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Identify the relevant campaigns that run video ads

Ensure video views are counted correctly by confirming Reddit’s view definition and attribution window

Gather total spend and total video views for each campaign and ad

Calculate CPV for each item: CPV = Spend / Video Views

Create a CPV dashboard in a spreadsheet or BI tool

Compare CPV across campaigns, creatives, and placements

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Practical tips and pitfalls

Consistency matters: use the same date ranges and definitions when comparing CPV over time
Attribution window: align your window with when you consider a view to have occurred
Data quality: verify no filters exclude important campaigns
Granularity: run CPV by campaign first; drill down to ad and creative for optimization
Seasonality: watch for CPV swings due to audience behavior or ad pacing

Example calculation

Campaign A: Spend = 500, Video Views = 25,000
CPV = 500 / 25,000 = 0.02 per view
Compare with Campaign B: Spend = 350, Video Views = 15,000
CPV = 350 / 15,000 ≈ 0.023 per view
Use these numbers to decide where to allocate spend

Quick reference checklist

Confirm the date range and attribution window

Include Spend and Video Views in the report

Segment by Campaign, Ad, and Creative

Export to a spreadsheet for CPV calculation

Compute CPV = Spend / Video Views for each item

Review CPV by campaign and placement

Watch for data gaps or filters that distort results

Update the CPV dashboard regularly

Frequently Asked Questions

What is cost per view (CPV) for Reddit video ads?

CPV is the ratio of total spend to total video views for Reddit video ads, calculated per campaign or ad.

How do you calculate CPV in Reddit Ads?

CPV = total spend on video ads divided by total video views within the chosen date range.

What metrics are needed to track CPV?

Spend and Video Views are essential; Impressions and clicks can help analyze efficiency but are not required for CPV alone.

Where can I find CPV reports in Reddit Ads Manager?

CPV data is available in the Advertising Reports section where you can customize metrics and segments for campaigns and ads.

Can CPV vary by campaign or placement?

Yes. Different campaigns, ads, and placements can have different CPVs due to targeting, creative, and pacing.

What attribution window should I use for video views?

Use an attribution window that aligns with how you define a completed view, and stay consistent across reports.

How often should CPV be reviewed?

Review CPV at least weekly or per campaign cycle to detect trends and optimize performance.

Best practices to improve CPV on Reddit video ads?

Test multiple creatives, refine targeting, optimize video length and hook, and allocate budget toward lower-CPV placements while ensuring quality views.