How do I track the net promoter score of Reddit users?

A Reddit user’s individual NPS cannot be tracked. Net Promoter Score is a survey-based metric that measures loyalty across a group, not a single person. To gauge sentiment related to Reddit communities or a brand on Reddit, run a structured NPS survey within the community or collect feedback through approved channels, then compute the score for the respondent group.

How to track NPS related to Reddit

Define your scope

• Identify the audience: subreddit members, brand followers on Reddit, or a specific product community.
• Determine the timeframe for measurement (e.g., quarterly, monthly).
• Decide on anonymity and consent rules for survey responses.

Use the official NPS approach

• Ask the classic NPS question: “On a scale of 0-10, how likely are you to recommend [brand/subreddit] to a friend or colleague?”
• Include optional follow-up prompts to capture reasons for the rating (qualitative insight).
• Provide a short explanation of how the data will be used and ensure respondent anonymity.

Distribution channels on Reddit

• Reddit polls: Create a concise poll with the 0-10 scale and the NPS question.
• Pinned or sticky post: Announce the survey and how long it will run.
• Direct survey link: Post a link to an external survey hosted on a trusted platform (with clear privacy notes).

Data collection and calculation

• Collect responses within the defined window.
• Classify responses:

  • Promoters: 9–10
  • Passives: 7–8
  • Detractors: 0–6

• Calculate NPS:

  1. Promoter percentage minus Detractor percentage.
  2. Multiply by 100 to get the NPS score.

• Report the overall NPS and summarize common themes from open-ended feedback.

Privacy, consent, and ethics

• Do not attempt to identify or track individual Reddit users.
• Keep responses anonymous unless participants opt in to be contacted.
• Explain how data will be stored, used, and shared.

Practical setup checklist

1. Define scope and timeframe.
2. Draft the NPS question and optional follow-ups.
3. Choose distribution method (poll, post, or external survey).
4. Publish with clear instructions and privacy notes.
5. Close the survey and export data.
6. Compute NPS and review qualitative feedback.
7. Share insights with the community and plan improvements.

Pitfalls to avoid

• Low response rate leading to biased results.
• Overlooking demographic or sub-community differences.
• Invasive or identifiable data collection.
• Ignoring actionable follow-up feedback.

Alternatives and complements

• Sentiment analysis: gauge positive/negative tone across posts and comments about the brand or subreddit.
• Pulse checks: shorter, more frequent surveys to track trends between full NPS cycles.
• Engagement metrics: correlate NPS with posting frequency, upvotes, and comment quality to contextualize feedback.

Example workflow

1. Plan scope and privacy policy.
2. Kick off a 2-week survey window using a Reddit poll and a link to an external form.
3. Collect 100+ responses, categorize, and calculate NPS.
4. Analyze reasons behind scores and identify recurring themes.
5. Publish a summary report to the community with proposed actions.

Quick reference: calculate NPS manually

• Promoters: count of responses rating 9–10.
• Detractors: count of responses rating 0–6.
• Total valid responses: promoters + detractors + passives.
• NPS = ((Promoters - Detractors) / Total) × 100.

Data hygiene and reporting

• Document methodology for transparency.
• Keep historical NPS records for trend analysis.
• Explain limitations when presenting results to the community.

SEE ALSO:

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