How do I track the pages per session of Reddit traffic?

To track pages per session for Reddit traffic, calculate the ratio from page views and sessions specifically for users that arrive from Reddit. Use a reporting tool that can filter by source/medium (reddit or reddit.com) and create a calculated metric or a guided exploration to compute pages per session.

What you’re measuring

Pages per session = Total page views from Reddit / Total sessions from Reddit
Focus: Reddit-origin visits only, not all traffic
Useful for understanding engagement of Reddit visitors per visit

Set up in Google Analytics 4 (GA4)

Tag and filter the Reddit traffic

Ensure you tag Reddit links with consistent UTM parameters (e.g., source=reddit, medium=social, campaign=optional).
In GA4, verify that traffic from Reddit appears with source/medium values like "reddit / social" or "reddit / cpc" if you run ads.

Create a calculated metric for Pages per Reddit session

Open GA4 > Explore (or Analysis).
Start a new Exploration.
Add the following metrics: page_view, sessions.
Add a calculated metric: Pages per Reddit session = page_views / sessions.
Apply a filter for source/medium that matches Reddit (e.g., source contains "reddit" and medium equals "social").
Add dimensions as needed (e.g., page_path, landing_page) to break down by page.

Build a Reddit-focused report

Use the filter: source/medium = reddit.
Break down by:
Page path or landing page
Date range (compare weeks/months)
Device category (desktop/mobile)
Save the exploration for repeated use.

Pitfalls and tips

Data latency: GA4 may take a few hours to reflect Reddit traffic.
Cross-domain issues: if you use multiple domains, confirm session stitching is enabled.
Don’t rely on a single metric: combine pages per session with engagement metrics for deeper insight.
Use consistent UTM tagging to avoid misattribution.

Alternative tools and approaches

Universal Analytics (UA)

If you still use UA, go to Behavior > Site Content > All Pages and set a filter for source/medium = reddit.
Create a calculated metric: pages_per_session = pageviews / sessions, grouped by reddit.

Matomo or self-hosted analytics

Create a segment for traffic from Reddit.
Use page_views and visits to compute pages per session within that segment.

Server-side or log-based tracking

Parse access logs to filter user sessions by referrer containing reddit.com.
Compute pages per session from page views divided by sessions in that Reddit referrer segment.

Practical examples and checks

Example calculation: Reddit traffic has 8,000 page_views and 2,000 sessions in the chosen period. Pages per Reddit session = 8,000 / 2,000 = 4.0 pages per session.
Example check: Compare pages per session for Reddit vs. other sources to gauge relative engagement.
Example breakdown: For Reddit, segment by post type or subreddit to see which yields higher engagement per visit.

Common mistakes to avoid

Mixing traffic sources: Ensure the filter exactly targets Reddit (correct source/medium values).
Inconsistent tagging: Missing or incorrect UTM parameters leads to data fragmentation.
Ignoring bot traffic: Filter out known bots when calculating pages per session for Reddit.

Quick-start checklist

[ ] Tag Reddit links with consistent UTM parameters (source=reddit, medium=social).
[ ] Verify Reddit data appears in GA4 with correct source/medium.
[ ] Create a calculated metric: pages per Reddit session = page_views / sessions.
[ ] Build an Exploration filtered to Reddit traffic.
[ ] Break down by page_path and date range for actionable insights.
[ ] Compare Reddit pages per session to other sources for benchmarking.

Frequently Asked Questions