How do I track the video views from Reddit ads?

Tracking video views from Reddit ads is most reliable when you combine the Reddit Ads Pixel with on-page video engagement tracking and robust analytics. Set up the Reddit Pixel on your landing pages, define video-view events, and attribute those events to Reddit campaigns in your analytics and the Reddit dashboard. Use UTM parameters for clear attribution and verify with test traffic.

Quick setup overview

1) Install the Reddit Ads Pixel

• Place the Pixel code on all landing pages that host your video.
• Verify the Pixel is firing in the browser console or Pixel helper tool.

2) Define video engagement events

• Create events for common milestones: 25%, 50%, 75%, 100% video viewed.
• Send event data with parameters: video_id, duration, percent_viewed.

3) Track on the landing page with analytics

• In Google Analytics 4 (GA4) or another analytics tool, trigger events when video milestones occur.
• Capture view duration and completion time for each visitor.

4) Attribute Reddit traffic clearly

• Append UTM parameters to your Reddit ad URLs: source=reddit, medium=cpc, campaign name, and content/ad id.
• Use the same GA4 property to correlate Reddit traffic with video events.

5) Configure Reddit Ads reporting

• Enable conversions or custom events that map to your video-view milestones.
• Match conversion events in Reddit to your GA4 events if possible.

Practical steps and workflows

Step-by-step implementation

1. Install Reddit Pixel on all pages with video players.
2. Set up events for 25%, 50%, 75%, and 100% video views in your tag manager or code.
3. Pass event parameters: video_id, video_length, view_percent, and timestamp.
4. Link Reddit campaigns to GA4 using UTM tags: source=reddit, medium=cpc, campaign, content.
5. Test with a controlled Reddit ad or test URL to confirm events fire correctly.
6. Review reports in Reddit Ads and GA4 for cross-validation of video milestones.

Example event formats

• RedditPixel.track('video_view', {video_id: 'vid_123', percent_viewed: 25, duration_sec: 12});
• GA4 event: event_name: video_view, parameters: video_id, percent_viewed, duration_sec, page_path.

Testing and validation

1. Use browser DevTools to simulate video milestones and verify Pixel events fire.
2. Enable Pixel debugging in Reddit Ads to confirm data flow.
3. Check GA4 DebugView or real-time reports during test traffic.

Measurement and reporting tips

Key metrics to track

• Video view rate by asset (percent viewed vs. impressions).
• View-through conversions attributed to Reddit campaigns.
• Cost per video view and cost per milestone completion.
• Engagement depth: average percent viewed, median view duration.

Attribution considerations

• Attribution window: choose a window that matches your funnel (e.g., 7/14 days).
• Cross-channel impact: consider brand lift or assisted conversions if applicable.
• Privacy and blockers: account for ad blockers and consent prompts.

Common pitfalls and fixes

• Mismatch between Reddit Pixel events and GA4 events — align event names and parameters.
• Missing UTM parameters — ensure URLs always include source/medium/campaign.
• Delayed or blocked event firing — implement server-side tracking as a fallback.
• Cross-domain tracking gaps — ensure proper cross-domain consent and configuration.

Best practices by scenario

Brand awareness video campaigns

• Track 25% and 50% views to gauge early interest.
• Correlate with landing-page dwell time for signal strength.

Performance-focused campaigns

• Prioritize 75% and 100% views as mid-to-bottom funnel signals.
• Use ROAS or CPA baselines tied to video milestones.

Long-form video campaigns

• Split tests by video length to see how length affects completion rates.
• Monitor completion rate by audience segment (interest, subreddits, demographics).

Security and privacy notes

• Respect user consent and privacy laws when tracking video engagement.
• Do not store sensitive personal data in event payloads.
• Regularly review data retention and consent settings in your analytics platform.

SEE ALSO:

• How can i use reddit to promote a logistics solution
• What are the best tools for analyzing the discussion depth on reddit
• Which software helps in detecting vote manipulation
• How do i automate the process of clearing reddit history