Automated cross-posting to Reddit is mainly possible through automation platforms that can trigger Reddit posts from other apps or feeds. Native Reddit cross-posting is manual, so to achieve automatic cross-posts you’ll rely on automation services like Zapier, Make (formerly Integromat), or IFTTT, often using RSS or webhooks as the trigger.
- How automated cross-posting works on Reddit
- Core idea
- Common workflow patterns
- Tools that support automatic cross-posting to Reddit
- Automation platforms
- Input sources and constraints
- Important notes
- Practical setup steps
- Step-by-step with Zapier (example)
- Step-by-step with Make (example)
- Best practices and pitfalls
- Best practices
- Common pitfalls
- Alternatives and considerations
How automated cross-posting works on Reddit
Core idea
- Use a trigger from another app or feed (RSS, webhook, calendar, new content in a CMS).
- Post to one or more target subreddits automatically.
- Include basic safeguards and routing rules to avoid spam or duplication.
Common workflow patterns
- Trigger: New item in an RSS feed → Action: Create Reddit post in Subreddit A.
- Trigger: New article in CMS → Action: Cross-post to Subreddit A and Subreddit B.
- Trigger: New YouTube/video or blog post → Action: Post to Reddit with title and link.
Tools that support automatic cross-posting to Reddit
Automation platforms
- Zapier: Connects RSS, webhooks, or other apps to Reddit. Create a Zap that posts to a subreddit when a trigger occurs.
- Make (Integromat): Builds multi-step scenarios to post to Reddit from various sources. Great for complex routing and conditions.
- IFTTT: Uses applets to publish to Reddit from supported services or RSS feeds.
Input sources and constraints
- RSS feeds from blogs or content hubs
- Webhooks from custom apps or CMS
- Scheduled triggers from calendars or content queues
Important notes
- Some platforms require subreddit moderation approval or API permissions.
- Reddit’s API usage guidelines must be followed to avoid account or subreddit penalties.
- Cross-posts should respect subreddit rules to prevent content removal or bans.
Practical setup steps
Step-by-step with Zapier (example)
- Create a Zap with a trigger: new item in RSS feed or new post in your CMS.
- Add an action: Reddit > Create a Post.
- Configure: select target subreddit(s), post title, URL, and optional text.
- Add filters: avoid duplicates, limit frequency, and ensure content complies with subreddit rules.
- Test the Zap and enable it.
- Monitor performance and adjust triggers/rules as needed.
Step-by-step with Make (example)
- Start a new scenario with a trigger module (RSS feed, webhook, etc.).
- Add a router to send content to one or more Reddit modules.
- Configure Reddit post details and choose target subreddits.
- Set up error handling and retries.
- Run tests and activate.
Best practices and pitfalls
Best practices
- Respect subreddit rules and posting frequency limits.
- Use unique, descriptive titles for each subreddit.
- Include relevant context or commentary in the post body.
- Use moderation checks to prevent spammy cross-posts.
- Start with test posts in a private or low-traffic subreddit.
- Implement deduplication logic to avoid repeat posts.
Common pitfalls
- Violating Reddit API rules or subreddit policies.
- Over-posting or posting duplicate content.
- Posts failing due to API authentication or permission changes.
- Not updating triggers when source feeds change.
Alternatives and considerations
- Native crossposting on Reddit is possible but requires manual action per post.
- Some social media dashboards may restrict Reddit posting; verify current support before relying on them.
- Consider combining automation with a human review step for quality control.
Frequently Asked Questions
What is the simplest way to automatically cross-post to Reddit?
Use an automation platform like Zapier or Make to post to Reddit from an RSS feed or other trigger with minimal setup.
Can I cross-post to multiple subreddits at once automatically?
Yes, through automation workflows that route a single trigger to several Reddit post actions targeting different subreddits.
Is native Reddit cross-posting automatic or manual?
Native Reddit cross-posting is manual; automation requires external tools and API access.
What sources can trigger automated Reddit posts?
RSS feeds, CMS updates, webhooks, or other connected apps supported by the automation platform.
What should I watch out for when automating Reddit posts?
Adhere to subreddit rules, avoid spam, ensure unique titles, and monitor for API or permission changes.
Do automation tools require paid plans to post to Reddit?
Some platforms offer free tiers with limits; advanced features or higher quotas may require paid plans.
Can automation tools handle post formatting for Reddit?
Yes, you can configure titles, links, and text content; formatting options depend on the tool and Reddit API.
What steps help prevent post duplicates in automated workflows?
Implement deduplication checks, maintain a last-post reference, and verify content hasn’t already been posted.